Hi, my name is Ben and I'm the co-founder and CTO of Mobile Commons in New York City. SearchEngineLand has a post noting that clicks on sponsored links have gone up dramatically (5%) since Google launched Instant Search.
I know I’ve been clicking SIGNIFICANTLY more ads since Instant Seach was released. According to my Google Web History, I have clicked 5 ads since Sept 8, but just 4 ads for the previous 9 months in 2010.
Why the increase, you may ask? More impressions? More relevant ad content?
Nope. It’s because the Google Instant search results jump around the screen and I keep accidentally clicking the wrong links.
Boo-urns.
